Broadcaster: Sky News
Review by Ella Yabsley
The 2.5 minute clip from Sky News breakfast programme Sunrise is a good scene-setter, providing examples of how chronic obstructive pulmonary disease (COPD) affects the physical stamina of individuals. Broadcast at the end of December, it is timed to influence people considering giving up smoking as a new year’s resolution. The clip includes coverage of Olympic athlete Iwan Thomas climbing the stairs whilst wearing a restrictive mask that mimics the effects of COPD.
Each year, around 25,000 people in the UK die from COPD. COPD is an umbrella term for emphysema, chronic bronchitis and other chronic obstructive airways diseases that affect the respiratory system (principally, the lungs). The report highlights smoking as a major risk factor for COPD development; increases in smoking directly correlates with more severe COPD symptoms. In addition to 25,000 people per annum dying from COPD, it is estimated that a further 3 million people in the UK are living with the condition.
“To start with it’s often just a smoker’s cough with some phlegm at the back of the throat. People write it off and say “oh, that’s normal”; but it inexorably goes downhill so that they get so bad that they’re short of breath all the time” – Dame Sally Davies, Chief Medical Officer for England